Pervez Lala, partner of Lala Textiles, which is a Lahore-based firm, said on the sidelines of ongoing International Ethnic Week (IEW) Goa 2014, “A year before there were a lot of complications but with the passage of time Indian and Pakistan governments are willing to make relations better.”

Lala, a third generation businessman from one of the oldest textile mill owning families in Pakistan, added peace is the only solution for economic growth of both the countries.

The IEW started on Sunday at a five-star resort in South Goa, where more than 1,000 traders indulged in the business-to-business conferences against the backdrop of fashion shows that display various ethnic wear brands.
Lala, whose firm originated in Lahore in 1948 and recently entered the Indian market, claims to have constantly gain ground in India.
“Salwar kameez cuts from Pakistan are liked by Indian women," he said explaining the USP of their product, and added that the cotton lawn made 'salwar kameez' and 'dupatta' appeal Indian eves.
Lala, the lone participant from Pakistan at the event, also claimed that it's not just him but several other Pakistani firms are willing to increase trade with India too if the environment is favorable.
At the IEW, Bangladesh is the focus country with more than 130 traders from the eastern nation arriving in Goa.
"What we prefer at the IEW is transparency in business. We also share ideas with the participating nations so that the future growth of the trade is bright," said Suresh Tulani, one of the event organisers.
"With China trying to grab the traditional ethnic wear and textile markets in the South East Asian nations, the initiatives like IEW will work a long way in cementing ties," said Hitesh Jain from Surat Dreams, a Gujarat-based textile initiative which hosts the IEW.


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