Mumbai : After  nine –month promotional  strategy, Shah Rukh Khan's (SRK) much-hyped ‘Ra.One’  is going to be unveiled  during the  Pakistan-West Indies match on Wednesday.

A source said, “In the coming weeks, longer teasers will be released along with details on the film's characters. King Khan wants to make Ra.One a household name and is playing it slow and steady a first for the actor producer."

Director Anubhav Sinha elaborates, "We want to familiarise everyone with the film. It's a new concept that's being tried out for the first time. Today's teaser is just an announcement that we are ready with the film. We do have specific plans for kids that will be unveiled at a later stage."