A trend that has been very much prevalent in the west, the fashion bug bit Bollywood celebrities in a big way.

Tiger Shroff's association with Myntra
Online portal Myntra associated with actor Tiger Shroff for its label HRX (Hrithik Roshan Xtreme), a collection that draws its inspiration from actor Hrithik Roshan. Myntra also tied up with 'Piku' star Deepika for All About You. Deepika said the idea behind the label is to encourage women to be themselves and dress in a comfortable way.

Kangana Ranaut's association with Vero Moda
'Queen' star Kangana, who is always experimental with her dressing, also showcased her creativity in design with a limited edition collection for Marquee, a line by Danish high-street label Vero Moda.

Shraddha Kapoor's association with Imara

Shraddha also stepped into fashion designing with her label Imara. Elaborating on it, Shraddha said, "Imara is a fusion word which means strong and resolute for - a powerful, independent woman. I love the process of conceptualising and designing of the brand and knowing that my fans will get to share my sense of style." For the brands, these celebrity tie-ups have their benefits.

Mandira Bedi's IndianRoots
IndianRoots.com retails a line of saris by actress-anchor Mandira Bedi. Rahul Narvekar, CEO of the online marketplace, believes Indians' fascination with stars and celebrities is what pulls people into buying anything endorsed by them.

Very few countries in the world have the sheer number of celebs that India has, stemming from the hyperactive Bollywood and cricket domains, as well as various other lifestyle domains.

It wasn't just actors but other celebrities too lent their design skills to different brands.

Gauri Khan's 'A Tropical Wonder'
There was fashionista Gauri Khan, entrepreneur and wife of Bollywood superstar Shah Rukh Khan, who associated with Satya Paul to mark its 30th anniversary. Her debut clothing and accessories collection for Satya Paul was called 'A Tropical Wonder' and showcased a distinctive aspect of her own personal style.

Virat Kohli's 'Wrogn'
There was also cricketer Virat Kohli, who launched his menswear collection Wrogn. And even popular DJ and VJ Nikhil Chinapa designed for online fashion destination KOOVS.com.

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