"I am confident that Nitin will play a key role in enabling the team at Flipkart to fulfill our long term mission of transforming commerce in India through technology," said Flipkart CEO Binny Bansal in a statement.

Reporting to Bansal, Seth will lead the e-commerce company's Human Resources function to build a versatile and adaptable organisation of the future, the statement added.

Seth earlier headed Fidelity International in India and also worked with McKinsey.

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