The devices running on Android Kitkat -- Qik+, Qik and Snap -- will be exclusively sold on online marketplace Snapdeal.
    
"In my view about 80 million smartphones were sold last year of which around 70 percent where handsets under Rs 10,000 category. So it was natural for us to first start with this range," Fly Mobiles President Rahul Goel said.
    
Asked about the reasons behind using the eCommerce channel, Goel said online shopping reduces the time to market and helps is cutting distribution channel costs.
     
"Last year, I think, around 15-18 million smartphones were sold through the online channels, which I think this year should go up to 27-30 million as the popularity of eCommerce is rising," he added.
     
The company, which has been operating in the handset segment for the past 10 years globally, also plans to launch a couple of smartphones going ahead. "We will launch a 5.5-inch scree size smartphone and a LTE supported handset this year by May-June," Goel said.
     
Qik+ comes with Mediatek 1.7 GHz Octa Core Processor, 13 MP rear camera and a 5MP front camera. It is powered by a 2200 mAh battery and sports a 5-inch screen.
     
Qik is powered by Mediatek's Octa-Core 1.7 GHz processor and has an 8 MP rear camera and 5 MP front camera with a 4.5-inch screen.
     
Fly Snap is endowed with 1.3 GHz Quad Core processor and has a 5 MP rear and 2 MP front camera.
    
The firm hit the smartphone market in 2012-13 and soon climbed to the top three mobile phone brands in Russia and top two in terms of Android smartphones sold, Goel said.