"Brand building, advertising and financial support when given to small entrepreneurs will strengthen the foundation of Indian economy," he said while launching the Pradhan Mantri
MUDRA Yojana here.

Giving an example, Modi said that a mango grower can value added his product at local level by making pickle and can also do wonders by packaging it well.

Citing his experience as Gujarat Chief Minister, Modi cited that he had helped the Muslim kite makers by encouraging small innovations. The small initiatives had helped in raising the business of kite making from Rs 35 crore to Rs 500 crore.

"...with a little help, have the potential to grow (increases) manifold," he mentioned, adding the biggest asset of the poor is integrity which can be combined with MUDRA initiative to achieve success.

With changing times, he said, "one needs to take advantage of branding and advertisement in promoting products. We want to strengthen them. If they get empowered, it would help in raising GDP."

Modi also sought to dispelling the perception that large business groups are high-employment generator by observing that they occupy large media space but provide much less jobs than small businesses.

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