Ford's domestic sales declined marginally to 6,647 units last month as against 6,706 units a year ago, it added. The company said exports during the month stood at 2,414 cars as compared to 3,928 units in January 2014.

Ford India Vice President (Marketing, Sales & Service) Anurag Mehrotra said: "The rollback of excise duty concessions has further contributed to the prevailing low consumer sentiment."
    
While the auto industry welcomed RBI's recent move to reduce interest rates, a lot more needs to be done to restore the sector on a growth trajectory, he said.
    
"We hope that the government will continue its pro-consumer, industry-friendly reform policy and introduce measures to boost demand in the upcoming budget," Mehrotra said.

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