The models are priced in the range of Rs 24.75 lakh to Rs 27.7 lakh (ex-showroom Mumbai), which is marginally cheaper than its immediate competition – Fortuner from the Japanese carmaker Toyota, which is also the industry leader.

The Endeavour has been one of the successful models of the American car maker.

The company had in 2015 discontinued its earlier models, whose last variant was launched in 2009.

One of the key features of the SUV is the airbags for the knees, which is an industry first. The new Endeavour comes with both 2-wheel and 4-wheel as well as automatic option and is assembled at its Chennai plant.

Ford India President and Managing Director Nigel Harris refused to quantify the sales target for the new model On the forthcoming Delhi Auto Expo, he said the company will be showcasing a new model, but declined to name it.

However, the industry is speculating that it will be the Mustang.

The new Endeavour is equipped with an advanced coil spring suspension with Watt's linkage, and a voice message system that can take as many as 10,000 commands, including for parking.