Adnani will spearhead the company's operations and helm its evolution as it enters into a new phase of growth and expansion, Styletag said in a statement.

He was earlier the Vice President of Flipkart and headed the strategic brand alliances for the e-commerce giant, it added. Styletag has been able to create an enterprise, which has weathered the various weather patterns that have emerged in the eCommerce landscape, Styletag.com founder and Managing Director Sanjay Shroff said.

"We already have an omni-channel presence, which was established 2 years ago and which has turned profitable. Styletag has reached the milestone of being margin positive...We are pleased to welcome Michael on board as he brings with him hands-on experience in retail and e-commerce," he added.

Adnani holds over 30 years of experience in retail and ecommerce, merchandising, management, marketing and sales and has worked at firms like Sears Holdings, Nextag and Overstock.

"As the CEO of Styletag, my role is well-defined and comes at a time when the market is ripe with healthy competition. My job will be to leverage the strengths of the company and turn them into winning strategies to cement Styletag's position as a domain leader," Adnani said.

Styletag is based out of Bengaluru and has offices in Delhi-NCR and Mumbai.

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