New Delhi: Four major metropolitan cities, Delhi, Mumbai, Chennai and Kolkata will be witnessing fully digital TV broadcasting facilities from this July. It will mark the beginning of a new era in the field of television broadcast services. The analogue broadcast will come to an end on July 1st, 2012 in these cities and digital broadcasting services will begin from the very next day. It is also believed that by December 2014, the digital broadcast service will be available in all parts of the country.

According to Maxus Global’s Managing Director Ajit Varghese, “With the digitization of the TV, the exact number of TV viewers could be ascertained which would enable the rating companies to rate the TV programmes accurately. Also, the channels would be able to know the taste and preferences of the viewers and produce their programmes accordingly. With the introduction of the digital service, a viewer will not only have the programmes of his choice, interest and in his desired language but would also be able to play games and have an access to informative and educational services.”

Notably, about four crore households have installed the DTH services (Direct to home) during the past seven years. Tata Sky’s Chief Marketing Officer Vikram Mehra said, “The introduction of digitization of broadcasting services has greatly benefitted to the government, broadcasters, MSO, DTH operators and the customers. Now the People have access to so many channels and they have an option to pay for only those channels which they are subscribing.”

JPN/Bureau