Those who woke up early to book the Rs 251 smartphone faced problems as the company's official website refused to load. As a result, the annoyed customers took Twitter to vent out their frustration.
The message on the company's official reads:

“Dear friends, we are very greatefull for your enormous response and your kind patronage and would submit that as of now we receive approx 6 Lacs hits per second as a result of which due to your kind overwhelming response servers are over loaded.

We humbly submit that we are therefore taking a pause and upgrading the service and will revert within or before 24 hours.

Once again our respectfull thanks and gratitude for your support and patience. We look forward your return as soon as we are back online well within 24 hours.”