Inaugurating a workshop here on 'Streamlining government communication', he said the present environment offered a tremendous opportunity to stakeholders within the government to disseminate credible, factual, relevant and reader-friendly information.

"As technology influences change in the communication landscape, the future belonged to digital media due to its reach, scale, variety and accessibility," Jaitley said.

The day-long workshop, aimed at improving media outreach of the Narenda Modi government, was attended by senior Press Information Bureau (PIB)  officials along with private secretaries to Ministers.

Jaitley said that technology was also impacting the nature and character of information dissemination in view of changes taking place globally across platforms, and this had undergone change due to the challenges thrown by 24x7 television.

"The camera today has become the prime mover for defining content and setting the agenda, impacting the flow of news," he said.

Jaitley also referred to the need of using social media tools such as Twitter, Blog, and Facebook to enhance the reach of government communication.

Noting there was a large constituency which required authentic and credible information from the government, he called upon the participants "to package data, facts and information keeping in mind contemporary tools and trends, media requirements and content for opinion makers and analysts in the media space".

Latest News from India News Desk