Commenting on the launch, Timir Baran Acharyya, general manager, Gionee India said, "The idea behind introducing P5W has been the youth and their fascination towards carrying bright colorful phones. P5W comes in exciting color ranges from white, blue, red, yellow and black etc. The look and the feel of carrying the device have been thoroughly thought after. Aiming specifically at the youth of the country, we are sure that the device would gauge tremendous interest as like its predecessors.”

Following are the specifications of the device:

  • Gionee P5W is powered by a 1.3 GHz quad core processor.
  • Running on the latest Android 5.1 Lollipop, the smartphone offers dual SIM and 3G connectivity.
  • The device has a 5 inch HD display.
  • It has a 5 megapixel camera and an LED flash in its rear panel while for selfies, there is a 2 megapixel camera is in its front.
  • The camera offers beautification option, Filters, Panorama shots and something called Mood cards that describe your mood
  • The device is packed with 16GB memory expandable up to 128 GB and 1 GB RAM.
  • Pioneer P5W is available in White, Black , Blue, Red and Yellow colours.
  • The device is backed by a 2000 mAh battery and has a customised lock feature, called the AMI lock that allows users to unlock the phone by scanning their face.