The app can captures either a 10 second full-motion clip or a 5-shot burst of stitched-together still images. The users can then add one of 10 filters as well as any of 40 overlaid special effects and props. The users can also just save their new gif to the camera roll for local storage.

The Giphy Cam is available for free on Apple Store. Social networking major Facebook has also allowed businesses to post GIFs in Page posts. Coca-Cola's Brazilian brand Kuat and BuzzFeed are the first businesses with the ability to share GIFs. These will appear in regular page posts as well as 'Boosted' posts but not in sidebar ads.

The company says it is only testing GIF support at present and will evaluate how it affects the user experience before rolling out it to more Pages. Facebook has also redesigned its Notes section - a spot where users could post blog-style pieces of writing.

The redesign looks very similar to Medium, the publishing platform by Twitter co-founders Evan Williams and Biz Stone, reported.