Mumbai: Actor Paresh Rawal, who is making his debut as a producer with 'Oh My God', says item number 'Go Govinda' featuring Sonakshi Sinha was not required in the film.

"No, it (the song) was not required. The call is taken by marketing team and somewhere I agree to it, agree to their experience of so many years, so it is fine," Paresh said when asked if he is personally in favour of item songs and if this song was necessary in the movie.

'Oh My God' is based on Umesh Shukla's Gujarati play 'Kanji Viruddh Kanji' and has Akshay Kumar in the lead along with Paresh, who has co-produced the film.

For the first time, actress Sonakshi Sinha has done an item number 'Go Go Govinda', a Janmashtami song, with choreographer-director Prabhu Deva in the film.

 "The song will bring in crowds, it is an added attraction. It helps in running the film. If that was not the case, why someone would spend crores on it," he said.

Earlier, Akshay Kumar had said people could call this a marketing gimmick. "It can be a marketing gimmick. We requested Prabhu Deva and Sonakshi to do it and they agreed," Akshay had said.
"I have not selected Sonakshi, Akshay has taken the call. They are close as they have worked together in many films. When you are working in a team you have to go by majority," Paresh said. On if given a choice, would he go for this kind of a song, Paresh instantly said, "No."

Paresh doesn't believe much in promotions, but says being the producer of the film he is doing it. "We are marketing the film aggressively. Somewhere I fail to understand this strategy of going to reality shows, visiting cities, going to malls. As a producer I am committed to doing it but this way of marketing is wrong," Paresh said.

Going to malls, waving hands to the crowd will not translate into box office sales as there are people over there to make fun of stars. Even when you go to a reality show you
are made fun of, but in good spirit. Your value and dignity becomes less. Personally I find it all unnecessary," he said.

If the content of the film is good, it will definitely do well whatsoever, he insists."Promotions are happening because of paranoia, not because of strategy or campaign. Audience is not a fool, they see through you. Ultimately the film speaks for itself. Movies like 'Barfi!', 'Kahaani' work on word-of-mouth publicity," he said.


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