"We are planning to launch many new products from AC to refrigerators, washing machine to microwaves across categories in the premium segment. You will see more launches happening across the category in NXW this year," Godrej Appliances Business Head and EVP Kamal Nandi said.
The company will launch air-conditioners under the NXW range this summer, apart from washing machines and microwave ovens. "We have launched a few products in the premium category in the refrigerator space. Now, you would see launches happening across categories. NXW products in AC are coming this summer and then you will see NXW products in washing machines and microwaves," he said.
Underlining the focus on premium segment, Nandi said: "That's a clear focus for us in 2016 to make our presence stronger in premium categories. We are looking forward to acquiring share in the premium segment where we were not present."
Besides, Godrej will also focus to expand its network of exclusive brand outlets (EBOs). "We have started building exclusive outlets across the country. By the end of 2015, we had 35 and by December 2016, we would be getting close to 100," he added.


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