"This acquisition is a further step to accelerate GCPL's global 3 by 3 strategy and scale up its presence in Africa by being at the forefront of serving the hair care needs of women of African descent," the company said in a statement.

"Over the past few years, we have been scaling up our international presence with acquisitions that fit well in our 3 by 3 strategy – a presence in emerging markets in Asia, Africa and Latin America through 3 core categories – hair care, home care and personal care," Godrej Group Chairman Adi Godrej was quoted as saying in the statement.

SON, a USA-based company with a significant presence in Africa and the Caribbean, is one of the fastest growing companies in the hair care category for women of African descent.

It is driven by its strong commitment to consumer understanding and product innovation.

SON has a compelling portfolio of heritage, category-leading brands in Wet Hair Care, across relaxers, maintenance, styling and shampoos. This includes iconic hair care brands with affordable and innovative products, which have been serving women of African descent across 50 countries.

Commenting on the acquisition, GCPL Managing Director, Vivek Gambhir said, "Strength of Nature has a strong track record of serving consumers across Africa and the USA through its robust portfolio of heritage, category leading brands. We look forward to leveraging its strong brand equity for our business."

Latest News  from Business News Desk