New Delhi: Gold gained Rs 385 to touch Rs 27,915 per 10 grams in the bullion market here on Friday on brisk buying by stockists and investors amid a firm global trend.

Silver also spurted by Rs 700 to Rs 64,500 per kg on increased offtake by industrial units.

Analysts said trading sentiment bolstered after gold gained in London as concerns over slowing growth improved demand for the metal as an alternative investment option. Gold in the global markets, which normally sets the price trend on the domestic front, gained USD 21.83 to USD 1,847.97 an ounce in London.

Besides, some buying activity by retail customers ahead of the marriage season, further supported the uptrend.

On the domestic front, gold of 99.9 and 99.5 per cent purity surged by Rs 385 each to Rs 27,915 and Rs 27,765 per 10 grams, respectively.

The metal had lost Rs 110 on Thursday. Sovereigns followed suit and rose by Rs 100 to Rs 22,500 per piece of eight grams.

Similarly, silver ready spurted by Rs 700 to Rs 64,500 per kg and weekly-based delivery by Rs 1,060 to Rs 63,220 per kg. Silver coins also rose by Rs 2,000 to Rs 72,000 for buying and Rs 73,000 for selling of 100 pieces.