Android TV is expected to give tough competition to Apple TV, Amazon's Fire TV and Roku. As per reports, it will feature an extremely simple interface and content than Google TV.

Google has also invited developers to create material for Android TV, claimed market buzz. It is also speculated that Android TV will contain the popular Google search options along with voice commands and notifications.

The users will also be able to download games, applications, content to the respective devices through the set-top-box facility, said reports. It is also said that the services of Android TV could be rented as well as purchased.