Google Play Music has offered a USD 9.99 per month subscription service for two years but Tuesday's launch is the first free version of the streaming service. It is available online and it will be available on Android and iOS by the end of week, Elias Roman, Google product manager, said.
Apple said earlier this month it would launch a music streaming service on June 30 for USD 9.99 per month along with a USD 14.99 per month family plan, with a free three-month trial.

As with other streaming services, such as Spotify and Rhapsody, Google Play Music curates playlists. Users can tailor playlists based on genre, artist or even activity, such as hosting a pool party or 'having fun at work.'
Unlike Google's subscription music service, the free service will carry ads, be unavailable offline and exclude certain songs.
Google said it the number of subscribers improved in 2014 from the previous year. But rivals Pandora, Spotify and Beats Music had far more mobile downloads than Google Play Music in 2014, according to data from analytics firm App Annie.