Washington: Google has launched a new service, calling for San Francisco Bay Area residents to sign up for six months of free, unlimited same-day delivery of purchases from national and local retailers. The company is calling the programme 'a new experiment', and named it the Google Shopping Express.

According to media, users can browse in an online storefront and then select a delivery window for a 'Google courier partner' to arrive at their home later that day.

Google's same-day delivery is looked at as a sort of holy grail for online retail, since it can bring near-instant gratification to shoppers, the report said.

Users who sign up for Shopping Express are told they may be selected through a gradual rollout 'over the coming months'. Participating retailers include national brands like Target and Walgreens and local brands like Blue Bottle Coffee and Palo Alto Sport Shop and Toy World, the report added.


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