As per the report, the device will be visually customizable as ATAP is already working with 3D printer technology in order to allow users modify looks and the materials of device. It is believed the price tag of this device will revolutionize the budget handset industry.

The report further said that the device will land in three different sizes ranging from pocket sized devices to full sized phablets.  It is highlighted that the mission of this project is to give the power in hands of consumers to design smartphones and add features to them, as per their specific requirements.

More about Project Ara is expected to be revealed soon at an online press conference.