According to the reports, these search links were found to be allegedly linked to pirated content. Copyright holders across the globe have sought the search giant to remove four times as many links to allegedly pirated content in 2013.

The increase in takedowns isn’t necessarily connected to an increase in piracy or pirated content online. It is rather because entertainment lobbies have decided to ramp up their takedown notices and it is totally under control how many notices they send in a year, Mitch Stoltz, staff attorney focusing on intellectual property at the digital rights advocacy group the Electronic Frontier Foundation (EFF), was quoted as saying by a website.

Under the Digital Millennium Copyright Act, the internet companies can avoid being held accountable and avert the consequences if they remove content that rights holders say infringes on their copyrights.

The MPAA tried to assess the role that search engines played in leading people to pirated content online and found that search engines influenced 20 percent of the sessions in which consumers accessed infringing TV or film content online between 2010 and 2012, the report added.