According to reports, websites that do not meet the description will be demoted in Google search results on smartphones while those meeting the criteria will appear in top rankings.

Google's new formula will have a huge impact on how and where people spend their money, provided more people are relying on their smartphones to compare products in stores and look for restaurants.

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Itai Sadan, CEO of website-building service Duda said that some sites will see a drastic change in the number of people visiting their websites from mobile devices.



Google also plans to rank websites on its search engine based on factual accuracy, a move that will prevent sites full of misinformation from appearing first in search results.

The search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher.

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The disadvantage of the system is that websites full of misinformation can rise up the rankings, if enough people link to them.
    
The trustworthiness of a web page might help it rise up Google's rankings if the search giant starts to measure quality by facts.


    
A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web.
    
Instead of counting incoming links, the system will count the number of incorrect facts within a page.

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The score they compute for each page is its Knowledge-Based Trust score. The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet.
    
Those facts which the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.