According to Financial Times, the company’s managing Director in Southeast Asia, Rajan Anandan remained “very committed” to Android One.

“The much-hyped mobile standard had not delivered to expectations”, Anandan admitted in conversation with FT.

Android One is a line of consumer electronics devices that run the Android Operating System. It is a standard created by Google for Android systems, mainly targeted at people buying their first smartphone, and customers in the developing world. Google manages the design, development, marketing, and support of these devices while all manufacturing are carried out by partnering original equipment manufacturers (OEMs).

Android One smartphones run software close to stock Android, without the often extensive vendor-specific modifications that many smartphone vendors apply. Security and system updates are handled by Google, avoiding problems some earlier phones have had with lacking security updates. The first set of Android One devices features MediaTek's quad-core MT6582 Mobile System-on-Chip (Mobile SoC).

Android One phones initially rolled out in India, Bangladesh, Nepal, Indonesia, the Philippines, Sri Lanka and other South Asian countries in 2014.The first Android One smartphones were by the Indian brands Micromax, Spice and Karbonn in September 2014.

Recently, domestic handset maker Lava launched its new handset under Google's Android One program. Priced at Rs 11,350, the device features 5.5-inch display, Android Lollipop operating system, 1.3 Ghz quad core processor, 2GB RAM, 32GB internal memory, 13MP rear and 8MP front camera and 2,560 mAh battery.