According to the Verge, the feature is reportedly only available to Local Guides at level three and above, that means people who have contributed more than 50 reviews as part of Google's Local Guides program.

The company launched an experimental food photography service called Tablescape earlier this year but shut down the app in June, saying it would invest resources into other projects. In its last mail to Tablescape users the company said the app's closure did not mean the company was giving up on food photography and said that the users may see the influence of Tablescape in future apps.