Google's shares rose 13 percent to $680.97 in premarket trading on Friday, suggesting that the company's market value was set to rise by about $50 billion.
Google, the world's most valuable company after Apple Inc, reported better-than-expected revenue and profit for the first time in six quarters on Thursday.
Analysts also welcomed new Chief Financial Officer Ruth Porat's emphasis on disciplined spending, with 23 brokerages raising price targets on its stock by as much as $140 to as high as $800.
Online video ads could be a $17 billion opportunity in the United States alone by 2017 and YouTube looks best positioned to benefit, Jefferies & Co analysts wrote in a note.
"Second, new CFO Ruth Porat will take a more disciplined approach to expense management and capital allocation – welcome news," they wrote.
Google said watch time for YouTube rose 60 percent in the second quarter and the video service roped in more viewers aged 18-49 than any U.S. cable network on mobile alone.
Google and Facebook are trying to woo big companies to market their products via online videos.
YouTube has an edge over Facebook as it has a more mature monetization platform that seems to attract the best content, Piper Jaffray analyst Gene Munster said.
Google said the gap was closing between mobile and desktop "cost per click" (CPC), or the average price of online ads.