Anandan said that in spite of high traffic, the user experience is seamless and the sites are not going down. "This is unlike the experience last year, when there were issues with connectivity," he said.

He said realty firm Tata Housing alone has witnessed 10,000 bookings of flats within the first day of the GOSF, for which Google has tied-up with 450 merchants who are offering special discounts on merchandise.The Google India head said this is very important as users have to pay Rs 25,000 for the booking.

Meanwhile, Bangalore-based Puravankara booked 125 homes online in less than 12 hours of the offer going live in both the Puravankara and Provident brands. The sale, which is on till December 12, has seen sales of small and medium online retailers surge by up to ten times, while the same for established retailers like Flipkart and Amazon are up by up to 100 percent, Anandan said.

The busiest section is a special deal corner offering items at Rs 299, while the busiest time for the shopping is between 1800-0000 hours and during lunch breaks between 1200-1400 hours, he said.