They would jointly work on sectors as - agriculture and food, health, education, housing, financial services and e-commerce, a statement said.
Commenting on it, DoCA Additional Secretary G Gurucharan said, "The problem of misleading advertisements and the consequent unfair trade practices that arise is widespread -across sectors, mediums and geographies.  DoCA's effort is to build a coalition of stakeholders to combat this menace - partnering with ASCI is an important step".
ASCI Chairman Narendra Ambwani said, "It's highly motivating to see such developments and this partnership has widened ASCI’s scope for complaints".
This partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition, it added.

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