"Swachh Bharat Kosh (SBK) has been set up to attract Corporate Social Responsibility (CSR) funds from corporate sector and contributions from individuals and philanthropists," an official statement said.

Prime Minister Narendra Modi on Thursday launched the country's biggest-ever cleanliness drive Swachh Bharat Abhiyaan that is expected to cost over Rs 62,000 crore.

The objective of the mission is to achieve a Clean India (Swachh Bharat) by the year 2019, the 150th year of the birth anniversary of Mahatma Gandhi.

The Prime Minister on Thursday himself wielded a broom and swept pavement in Valmiki Basti, a colony of sanitation workers here. Even Cabinet Minister and senior bureaucrats participated in the drive and took pledge of cleanliness.

"Let us join Swachh Bharat Abhiyaan with a spirit of patriotism and fulfil Gandhiji's dream of a clean India," Modi said in a tweet.

"A nation-wide effort will start on Gandhi Jayanti, October 2, 2014 to mobilise resources for improving sanitation facilities in the rural and urban areas, particularly, school premises," the statement added.

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