"Our initial target is that all schools, particularly where the girl child goes, by June, that is this month, we should have a 100 percent rate of toilets,” Jaitley said here at the Swachh Bharat programme adopted by Jubilant FoodWorks, the owner of the famous fast food chain Domino's Pizza.
    
"It has been included as a part of the CSR (Corporate Social Responsibility) programme. A lot of incentives in our fiscal policy have also been announced," Jaitley said.
    
"The per capita expenditure on diseases caused by dirt and and environment which is not clean is huge. Its consequences on human health, on quality of life are enormous," he said, adding, "It's for this reason that the Prime Minister chose the Independence Day for the Swachh Bharat campaign."
    
The campaign, Jaitley said, has caught the imagination of the entire country, as "people accepted and adopted it as their programme".
    
He regretted that the value of cleanliness highlighted by Mahatma Gandhi in his multi-faceted discourses has taken a backseat down the line. He also said these kinds of programmes need a lot of hand-holding and encouragement.

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