While the eco-friendly candles are the much sought after green product this season, a wide range of wares have also flooded the market to tap on to the modern-day consumers who want to make "responsible choices".
These products are available in a number of online stores besides the shops at various markets.
Ecotokri, an online store for organic and green products, is offering diyas made of sandstone, a natural by-product that degrades slowly and causes no harm to the environment.
The firm has also come up with rangoli-inspired bamboo trays decorated with 'highly sustainable LED lights', thus providing an alternative to the China-made lights that have ruled the roost in the Indian markets.
Apart from providing an environment-friendly alternative to people, the pollution-free products are also turning out as effective means of livelihood for the poor sections of the society.
"We have launched the wax project this Diwali, wherein, we are bringing out eco-friendly candles made by the under- privileged mothers of Jagadamba camp slum in South Delhi. Upcycled and molten candles are made by them out of waste materials," says Kanchan Rana of Green The Gap, which sells eco-friendly products.
Karnesh, Director of Ecotokri, says his company has come up with a wide range of eco-friendly products this Diwali that have a local flavor to them. "We have incorporated Indian elements into our products."
In an effort to stay as close to the nature, the makers of the green products are also working on the packaging and designing of the products, to make them less harmful for the environment.

"The bubble wrap that we use in packaging our products is made of corn plastics, that is completely compostable. We are trying to incorporate the green ethics in whatever form we could in our whole range of products i.e from stationary items to the solar lights," says Karnesh.
Going beyond the economics, the green products are also paving the way for a better standard of living for the local artisans.
"Most of the green products we sell are made by the local artists of Jharkhand. These products reach us through Go Nature, a non-governmental organization; thus providing us a chance to not just add value to people's lives, but also help a certain section of the society earn a viable source of living," adds Karnesh.
Talking about the price range of the products, he says that a set of 10 sandstone diyas would cost Rs 480, a set of 20 LED lights for Rs 300 and the bamboo trays for Rs 500.     

Does pricing play a crucial role in creating the demand for eco-friendly products?
"The green products can be expensive for the Indian market that is still price-driven. But opting for a greener option is more of a mindset, than anything else. If one can shell out a huge sum for a movie in a multiplex or a brand, then people need to know that most of the eco-friendly products are premium products,” says Neha Pradhan Arora, Head of Programmes, Sweccha, a Delhi-based environmental NGO.
"A lot of hand work goes into the making of such products that contributes to the high pricing," she added.
She adds that, "We register more sales for the green products on our websites than the physical stores".
Green The Gap, an online store for green products with outlets in Delhi and Mumbai, was set up by Sweccha to raise environmental awareness and provide responsible consumer choices to the people.
They sell a whole range of eco-friendly bags, perfumes, apparels, lifestyle products and home decor items made by the underprivileged women and youth from the slum areas of the city. The products are available within a price range of Rs 150-Rs 2000.

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