"Books are integral part of upbringing of any intense and sensitive human being. Anyone's personality is defined by the kind of books one reads. So I thought it would be best to be a part of this initiative," Irfaan said. (Agencies)
The actor is part of a "360 degree promotional and advocacy campaign for the upcoming, New Delhi World Book Fair, Asia's biggest Book Fair," organizers said on Tuesday.
"The campaign involves a 20 second audio and video clip featuring the two personalities and would be aired on various television and FM radio channels," an NBT spokesperson said.
Irfaan, who has portrayed some of the most intense and charismatic characters on screen, is a self confessed book lover and says he reads avidly.
Poet, writer and director Gulzar has also lent his voice to the campaign, that advocates books and reading, especially among the youth.
In his promotional message Gulzar recites a few lines from his poem 'Kitabeh', in which he communicates the way books, shape the intense feeling of different facets of human relationship.
"Both Gulzar and Irrfan have name and fame in the field of cinema and literature. They are icons of literature and theatre. It is a good gesture on their part to come forward to promote books and reading in the society," Director, NBT, M A Sikandar said.
Promotions for previous editions of the Fair were done by actor Farooq Sheikh, who passed away recently.
The New Delhi World Book Fair (NDWBF), a major calendar event in the publishing world organized by National Book Trust India (NBT India), is also the largest book fair in the Afro-Asian region.
The first NDWBF was organized in 1972 and since then NBT India has organized 21 editions of this mega event, once every two years. Beginning 2013, it has been turned into an annual affair.
The 22nd edition of the NDWBF is scheduled from February 15 to February 23 in collaboration with India Trade Promotion Organization (ITPO), at Pragati Maidan.
This year the Poland is the 'Guest of Honour' country. "This year the World Book Fair will attract a good number of young adults and children towards books and reading. NBT hopes to receive similar kind of support from other celebrities in its endeavour to enable a reading society," Sikander said.
"Books are integral part of upbringing of any intense and sensitive human being. Anyone's personality is defined by the kind of books one reads. So I thought it would be best to be a part of this initiative," Irfaan said.