The bikes were revealed a day before their EICMA premier in Milan, Italy. Harley-Davidson conducted one-on-one interviews and met around 1,600 customers in order to gain inputs to develop the two Street models. The Street series is said to form the entry-level lineup of Harley and is expected to cater to the taste of next generation young adults.

Both the machines have similar looks and feature a blacked-out theme. In terms of chassis, Harley has given the Street two extra inches of ground clearance (50mm) and two inches (50mm) of extra suspension travel compared to the Iron 883.

"We are excited about the potential of the Indian market and around the world, particularly in regards to the response we have had from young adults. We are going to utilize our plant in India to build the 'Street' models not only to cater to the market there but also export to Europe and South East Asia," Harley-Davidson Motor Co President and COO Matthew Levatich said.
Since early 2011, Harley-Davidson has been assembling motorcycles in India at its CKD (completely-knocked-down) assembly unit at Bawal in Haryana catering only to the market here. India is the second country where Harley-Davidson has CKD assembly operations outside the US, after Brazil.
"Now what we are going to do is that instead of the CKD kits coming from our plants in the US, the parts will now directly come to India from vendors and bikes will be assembled there," he said.
Local fabrication of fuel tanks and fenders will also commence in India with the two new models, scaling up the company's production operations to almost full scale manufacturing from the earlier assemble operations.
Levatich, however, said the 'building' of Harley Davidson bikes in India will be restricted only to the two new models.
Elaborating on the export plans of the Street models, he said: "We will start with Spain, Italy and Portugal. This will start almost simultaneously when we launch the Street 750 (rpt 750) in India in the spring of 2014. Exports to South East Asia will not happen in the first year, we will evaluate the markets first."
For the Indian market, the company will launch only the Harley-Davidson Street 750.
The company has not announced the prices of the two new bikes yet. The Street 750 and Street 500 from Harley-Davidson look to cater to the urban environment. Powered by the new, Revolution X engine, these bikes have been designed to match the demands of stop-and-go traffic.
Currently, Harley Davidson offers a range of 11 models from each of its five families - Sportster, Dyna, Softail, V-Rod and Touring - in the Indian market.
When asked about the sales growth in India, Harley- Davidson India Managing Director Anoop Prakash said the company is looking at a cumulative total of over 4,000 units by the end of 2013 for the 2010-13 period without sharing details.

The prices of Harley-Davidson Street 500 and the Harley-Davidson Street 750 have not been disclosed. Both the motorcycles are designed in accordance with the rise in demand in markets like India. The bikes are said to be globally launched in 2014.