Pondicherry-based Hidesign launched its US operations in December 2014, making an initial investment of between a quarter and half million dollars.

The company plans to make more investments as it undertakes expansion of the brand in the US market.

The company markets and distributes competitively priced bags and small leather goods in the US and sells online as well as through high-end independent retailers.

The brand has also participated in major trade shows in the US to showcase its products and expand its market base.

In the second year of its operations, the company expects to double growth on the back of further increases in sales as it expands its footprint and brings in additional product categories.

Sales and revenue for all Hidesign branded product in the US is currently in the USD 1-5 million range, the company said.

While the men's category is its strong point in the US, going forward, the company expects that the women’s range will contribute more to the sales.

Founded over 35 years ago, Hidesign has 80 exclusive branded stores and sells in hundreds of independent stores and major department stores in international markets.

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