Hike launched the free 'Hike Calls' that allows users to make a voice call over 2G, 3G and Wi-Fi networks. The company launched the feature for Android devices and will release its iOS and Windows versions later this quarter.

Launched in December 2012, Hike has over 35 million users and has raised USD 86 million from Tiger Global and BSB till date.
    
Competing with the likes of global players like WhatsApp, LINE and Viber, Hike has a fairly young user base with over 90 percent of them under the age of 25 and residing in India.
    
The app has localized features, developed keeping in mind the infrastructural and cultural requirements, like Hike Offline, Hidden Mode, amongst others.