New Delhi: Hindi news channel Star News will soon be renamed ABP News while Bengali news channel STAR Ananda would be called ABP Ananda and Marathi news channel STAR Majha will be named ABP Majha, a statement released by Media Content and Communications Private Limited(MCCS) said on Monday.
The three 24-hour news channels are owned by the Media Content and Communications Private Limited (MCCS) which is a joint venture between the Ananda Bazar Patrika (ABP) Group and Star India Private Limited.
The statement said that Star India Private Limited and ABP, the principle shareholders, have agreed to discontinue the Star brand affiliation with the MCCS as Star wished to focus on building its brand on its core business that is general entertainment.
The core business of ABP is news and it wishes to promote and establish its own brands in the broadcast news space through its subsidiary company, the MCCS, statement said.
MCCS has sustained its affiliation with Star brand for 8 years and both have benefited from this association, the statement released by the company said.
The statement said the channels would continue to maintain high standards of news quality, with same integrity, transparency and speed.
Later in the day, Ashok Venkatramani, Chief Executive Officer of MCCS said in a statement, "Star and ABP have decided to discontinue the brand agreement where Star has lent the brand to MCCS. Right now Star continues to be a shareholder in MCCS."