According to sources, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) and Jain Irrigation will identify nearly 25,000 farmers in the second phase of 'Project Unnati' and support them in adopting the Ultra High Density Plantation (UHDP) technology in mango farms.

The second phase will allegedly be extended to Tamil Nadu, Andhra Pradesh and Karnataka.

UHDP Technology comes with drip irrigation, on-site training and farm supplement support. It will enable the plantation of nearly 600 trees per acre against the conventional 40 trees, thereby increasing the yield and returns.

The initiative will focus on the 'totapuri' variety of the mango, which is mainly used to produce packaged mango juice.

Launched with an investment of USD two million in 2011, the first phase saw 200 demo farms being set up in partnership with nearly 4,000 farmers.

Hindustan Coca-Cola Beverages Pvt Ltd is the largest bottling partner of the Coca-Cola Company in India and is part of the Atlanta-based firm's Bottling Investment Group.


Latest News  from Business News Desk