Honda’s mobile 3S set-up is equipped with Sales-Service-Spares facility and the company aims to expand the concept to 11 mobile service vans by the year end.

Announcing the Honda’s Mobile Service Van solution Keita Muramatsu, CEO & President, Honda Motorcycle & Scooter India Pvt. Ltd., said, “We are expanding our network into hinterlands. Infact 70 percent of the approximately 1,000 touch-points that we aim to add this year will be in rural areas. The new Mobile Service Van (MSV) is designed to take Honda one step ahead of even where the reach of its last touch-point ends.”

As opposed to a traditional service van, Honda’s Mobile Service Van is unique as it combines a dealership and service outlet in a truly mobile format - a boon for reaching out to prospective and existing customers in rural areas at very effective cost.

The mobile service van is a crucial platform through which Honda will also train local service technicians at every hamlet.