"This partnership with the largest regional rural bank in North East will definitely make two-wheeler buying from Honda more accessible and convenient for the customers," HMSI Section Manager (Sales Strategy) Subhash Chopra told reporters here.
    
The company is confident that with the bank's strong network, it will be able to reach out to more customers in Assam, he added.
     
Besides Assam, HMSI is already associated with co- operative, gramin and non-banking financial institutions in Punjab, Rajasthan, Uttar Pradesh and West Bengal for providing two-wheeler retail finance facilities.
    
 Assam Gramin Vikash Bank, an undertaking of the Central government, Assam government and United Bank of India, has 388 branches across the state.
     
HMSI claimed while two-wheeler industry in North East has grown at 15 percent, sales of the company grew by 29 percent during April-December last year compared to the year ago period.

(Agencies)

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