"Being a brand ambassador for a jewellery brand is definitely a first for me and I am excited about inaugurating the two showrooms in Gujarat state, in Vadodara and later in Ahmedabad," Hrithik said.

The actor will also inaugurate another Joyalukkas' store in Ahmedabad on Saturday.

"Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewellery, but also by its aggressive growth strategy which has crowned it the world's favourite jeweler," Hrithik said.

Joy Alukkas, the Chairman and Managing Director of Joyalukkas said, "The decision to sign on Hrithik Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a fashion icon."
Both the showrooms in Gujarat, would follow the firm's large format designs and will be home to over one million designs across a range of jewellery forms such as gold, diamond, precious stones, platinum and pearl from across the world, Alukkas said.
Addressing his fans, who gathered at the store, Hrithik said, "It was you who have made me a star and I cannot forget you. You have touched my heart. Hence, I bow before you!"
The 25-year-old group is a multi-billion dollar conglomerate and plans to expand to a 100 jewellery showroom chain by 2014.


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