The star recently launched his lifestyle apparel and casual wear label HRX on-line. Now there are plans to make it available in retail stores as well early next year.

Says a source, “After the release of Krrish 3, Hrithik did a special photo shoot with celebrity photographer Dabboo Ratnani for his line. The star decided to take forward his trendy and stylish avatar through this endeavour. Known for his looks and fashion sense, the actor is now keen to dress up others too.”

Adds the source, “The star has been taking an active interest right from the sourcing of the fabrics, designing and the overall look of every outfit. He hopes his line is the Indian alternative to international names in the sports and fitness clothing line in India. Considering his fan base among the youngsters, he has started off with a casual line.”

Other stars too

>> Bipasha Basu is an online fashion retailer with a line of accessories.

>> Salman Khan has his own label the proceeds of which goes for humanitarian causes.


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