The 40-year-old 'Krrish 3' star has taken to crowd-funding site Ketto foundation to raise funds for 200 survival kits.
The proceeds will go to Care India who will be utilizing the same to disperse amenities to the affected families and individuals in Jammu and Kashmir.
The kits would include basic amenities for survival such as tarpaulin, mats, hygiene kit (Soap, toothbrush, toothpaste, sanitary napkins & disinfectants soaps) and blankets.
In an open letter, Hrithik, who played a Kashmiri boy in 2000 film 'Mission Kashmir', pledged his support to the cause and also requested people to be a part of the endeavour.
"Having been to J&K multiple times and having shot numerous films there I know the challenges the people will be facing given this devastation. I want to do something to help them. And I know there are people just like me, who want to help too. Let us raise funds for the people of Kashmir together. Let us stand by our countrymen and do whatever we can to help them deal with their losses. We can help them gradually rebuild their homes and their lives. We can make a difference together," Hrithik said.
Actor Kunal Kapoor has earlier partnered with the NGO for the same.

Latest news from Entertainment News Desk