Mumbai: Actor Hrithik Roshan released the motion poster of his upcoming film Krrish 3 today during an interactive chat with fans over social networking site Facebook.

"Today's technology is simply phenomenal in an instant we can get immediate reactions and feedback on our films. I'm a huge believer in the power of social media as it directly involves our fans and supporters and for a movie such as 'Krrish 3' it takes the experience to the next level," Hrithik said.

Even his filmmaker father Rakesh Roshan feels social medium is a huge platform and tapping it would be beneficial.

"We want to maximise the potential of social media to reach out to millions of fans world over. This is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people wil see the first look simultaneously at launch," producer-director Rakesh Roshan said, before the launch

'Krrish 3' digital campaign is spearheaded by Hungama Digital Media Entertainment Pvt Ltd. The film also starring Vivek Oberoi, Priyanka Chopra and Kangana Ranuat releases on November 4.

Courtesy: Mid-day

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