The company, which faces stiff competition from Indian and Chinese handset makers like Micromax, Lava and Xiaomi, is confident of garnering 7.5-8 percent share of the affordable smartphone category in next six months.

"We will broaden our price play horizons at both ends. India is an important market for us. If HTC has to do good globally, India numbers have to be positive," HTC President (Global Sales) Chia-Lin Chang said. He added that going ahead, all new products will be 4G-compatible.

>> HTC One A9 launched in India

Speaking at the launch of its mid-range One A9 and budget Desire 828 smartphones, Chang said the company will look at launching devices priced below Rs 10,000.

Talking about the devices launches, Chang said the prices will be announced closer to the availability, which is expected to be in the next two weeks.

The HTC Desire 828 will feature 5.5-inch display, 1.5GHz octa-core processor, 2GB RAM, 16GB memory, 2,800 mAh battery and 13 MP camera. The A9 features 5-inch display, 3GB RAM, 32GB memory, 2,150 mAh battery and 13 MP camera.

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