The already compact sedan segment will get further populated with the launch of Xcent. It will take on the likes of Maruti Suzuki Dzire, Honda Amaze alongwith Tata Motors' upcoming Zest.

Xcent will be available with two engine options of 1.2 litre Kappa Dual VTVT petrol and 1.1 litre advanced 2nd generation U2 CRDi diesel. At present, Maruti's Dzire is the segment leader and is priced between Rs 4.85 lakh and Rs 7.32 lakh (ex-showroom, Delhi).

"Developed with the best of Hyundai Motor's world class technologies, Xcent will create a new benchmark in terms of quality, design, space, features and driving pleasure in the compact sedan segment. We have invested extensive effort in competitively pricing Xcent to offer excellent value," said B S Seo, Managing Director and CEO, Hyundai Motor India Ltd.

The Xcent is the sedan version based on the same platform as the compact car Grand i10, which HMIL had launched in September last year.

This model is among the four new models that the company plans to launch in the next two years, including a compact sports utility vehicle (SUV), to enhance its position in the market.

With the launch of Xcent, the company is hoping for a positive sales growth this year after witnessing an overall decline of 1.2 percent at 6.33 lakh units in 2013.
"The compact sedan segment has been one of the major drivers of the Indian car market with about 24,000 units a month. We believe the segment will continue to grow and Xcent will further increase the growth," HMIL Senior vice president Rakesh Srivastava told reporters.

HMIL is the country’s largest exporter and the second largest car manufacturer and has a total production capacity of 6.75 lakh units annually at present.

While the company is focusing on the Indian market, it also plans to export the Xcent in due course of time.