Actress Kate Hudson says she loves to apply lip balm multiple times in the day, comparing the number to the times that men think about sex.

"I think I reapply lip balm as many times as men think about sex," quoted the brand ambassador of Almay cosmetics brand.

Hudson even fills her pockets with various colours of lip balm.

"I have all ten colors. I keep them in all my purses, my pockets," she said about the new line of the brand.