The 48-year-old star described his upcoming film `Happy New Year' as a typical Bollywood movie.

"I don't deal with comparisons (box office comparisons with other big films). I always hope to do better with every film. I wish `PK' (Aamir's next film), `Kick' (Salman's just released movie), `Happy New Year' and all other films do good business, entertain people," he said.

Shah Rukh was talking to reporters here at the trailer launch of `Happy New Year', a musical heist directed by Farah Khan and produced by Gauri Khan under the banner of Red Chillies Entertainment.

"The film is about losers...hope. One should not think himself/herself as a winner as that is the end. One must keep moving on. There is nothing like ultimate winner," he said.

"It is a quintessential Bollywood has everything -- action, romance, drama, comedy, thrill. There is a patriotic angle also in the film so we are launching the trailer in theatres tomorrow (Independence Day) with `Singham Returns'."

Besides the Badshah of Bollywood, `Happy New Year' stars Deepika Padukone, Abhishek Bachchan, Boman Irani, Vivaan Shah and Sonu Sood.

"First tíme I am doing a film like this...musical heist with an ensemble cast. It was family like experience...we had wonderful time. We partied at my house in Atlantis," he said.

This is the third collaboration between SRK and Farah - they previously worked on `Main Hoon Na' (2004) and `Om Shanti Om’ (2007) - with the latter marking the Bollywood debut of Deepika.

The film will release in three languages  - Hindi, Tamil and Telugu. It will be distributed worldwide by Yash Raj Films and is scheduled to hit the theatres (on October 24) during Diwali.

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