Mumbai-based iBall has overtaken Samsung in the Indian tablet market with 15.6 percent share in the October-December quarter, which saw total shipments of 0.96 million units, according to IDC's latest quarterly estimates.
Samsung saw its share declining to 12.9 percent in the October-December quarter, 2014, from 22.2 percent in the third quarter of 2014.
"iBall rapidly climbed up its way to the number 1 spot in this quarter. From a 4.5 percent share in Q4 2013, the brand has more than tripled its share in Q4 2014," IDC said in a statement. iBall had a 10.6 percent share in July-September, 2014, and ranked third after Samsung and Micromax.
Its growth is backed by low-cost products, targeted at consumers looking to own entry-level form factors, it added.
"The brand is actively engaged in expanding its retail presence as well as geographical reach ... Local tablet vendors are posing stiff competition to Samsung at retail counters," IDC said.
While various research firms like Counterpoint and GfK pegged Samsung as a leader in the Indian smartphone market, a report by Canalys said Micromax (22 percent share) had overtaken Samsung (20 percent) as number one seller in the last quarter of 2014.
Micromax, which has been clashing head-to-head with the Korean firm in the smartphone segment, failed to mark a presence in the top 5 tablet vendor tally in the fourth quarter of 2014, as per IDC data. It ranked second with 10.9 percent share in the July-September 2014.
Datawind, Lenovo and HP followed in the list with 9.6 percent, 9.4 percent and 8.7 percent share, respectively.
According to IDC, the India tablet market reported a quarter-on-quarter growth of 3.6 percent to 0.96 million units in the fourth quarter of 2014.