New Delhi: Business conglomerate Krrish Group on Friday named Indian tennis star Sania Mirza as the brand ambassador of its Delhi franchise in the upcoming Indian Badminton League (IBL). (Agencies)
Krrish Group, which deals in distillery, breweries, construction and real estate, will make its debut in sports arena with the IBL and has named its franchise "Delhi Smashers".
"It's an amazing concept and I wish the Delhi franchise all luck in the IBL. I hope to attend a few games and try to find some time from my busy schedule. It's great to be announced the brand ambassador of the franchise," Mirza told reporters.
"Badminton is different to my racquet sport. I haven't played badminton for a long...may be after 20 years I think. The whole concept is amazing. With the IPL doing so well and with the tennis, we are also starting ITPL which Mahesh (Bhupathi) is doing. Right now, badminton does have a certain star power and I think there's no reason for it not to work," she added.
Sania tried her hand at badminton on the sidelines of the function and played a short-duration friendly match with a local female player.
Mirza said badminton holds a lot of promise in India with the likes of Saina Nehwal and Ashwini Ponappa performing well at the international level.
"I would like to say I am honoured to play for India for so long. Shuttlers like Saina, Jwala Gutta and Ashwini Ponappa are playing so well for India which augurs well for the sport. It's great for badminton and it's great for sportswomen in the country," she said.
New Delhi: Business conglomerate Krrish Group on Friday named Indian tennis star Sania Mirza as the brand ambassador of its Delhi franchise in the upcoming Indian Badminton League (IBL).